SAN FRANCISCO — The Pac-12 is pushing up negotiations for its upcoming media rights agreements in the wake of the determination by UCLA and USC to leave for the Major 10.
The Pac-12 announced that its board of directors licensed negotiations following a assembly Tuesday early morning.
The conference’s latest media rights offer expires in 2024, but the Pac-12 accelerated the timeline for negotiations for the up coming one with two of its marquee programs headed out the door.
UCLA and USC introduced Thursday that they are leaving the conference for the Major Ten in 2024, knocking the Pac-12 out of the nation’s next-biggest media marketplace.
The Pac-12 already experienced the lowest distribution quantity amid Electricity Five universities, paying its member establishments $19.8 million in 2021, and dropping the two Southern California schools would likely drop that quantity.